Info
Amsterdam-based Senior Designer & Art Director Hessel de Ronde works internationally in graphic design, branding, and digital media — creating clear identities, campaigns, and digital experiences with strong typography and playful precision.
Branding
From concept development to complete visual systems: identities from the ground up, translated into real-world applications.
Digital, Print & Production
Designing across diverse touchpoints — from intuitive, UX-driven websites to tangible expressions in print, materials, and spatial interventions.
Studio Hessel de Ronde
Senior Designer & Art Director
Casestudies
Illustration
Type Design
Editorial Design
Art Direction
Campaigns/OOH
Packaging
UI/UX Design
Brand Identity
Blauwe Zone
2023
Het Blauwe Zone Festival is a celebration of the cultural, creative, and social fabric of Amsterdam Nieuw-West. The name nods both to the historic blue zone parking card — once a local reality, now disappeared — and to the global blue zones, where communities are known for living longer, healthier lives. The identity translates these layers into a vibrant visual system of gradients and dynamic type, reflecting the diversity and vitality of the neighbourhood.
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